Welsh former footballer Gareth Bale has been announced as the new Cardiff Conference ambassador, following his investment in Cardiff’s leisure and tourism sector.

Bale, who's the co-owner of Elevens Bar & Grill and Par 59, commented 'Cardiff is an international city with many strengths and a supportive business community, helping to make my personal experience of investing nothing but positive. I am delighted to be joining business leaders and leading academics to attract recognition for Cardiff as a great place to do business. Working together will always give us a better chance to succeed, and I am excited about what the future has in store for Cardiff'.